Every successful brand has a story—and at Chicken Tikka Masala, it’s one woven with passion, purpose, and people. What started as a small kitchen experiment has grown into a globally recognized spice brand, and at the center of it all are the creators: a diverse team of foodies, chefs, nutritionists, and spice traders who believe that flavor is a bridge between cultures.
The founders of Spiced Craft, Maya and Zayn, are longtime friends with culinary roots from India and the Middle East. Their travels around the world introduced them to spice markets buzzing with color and aroma, sparking a dream: to bring those same rich flavors to everyday kitchens. What began as small-batch testing in their home kitchens quickly evolved into something much bigger when they realized how much people craved authenticity and storytelling in their food.
Together, they assembled a team of artisans and advisors—including seasoned spice traders, herbalists, and chefs from around the globe. Each blend in the Spiced Craft lineup tells a story of tradition, carefully adapted for modern palates. Instead of mass-producing flavor, the team works in micro-batches, ensuring quality control and consistency across every jar.
One of the most unique parts of Spiced Craft’s process is their collaborative development sessions. When creating a new blend, they often start with a traditional regional recipe and host a “test kitchen” event with chefs, home cooks, and even local cultural ambassadors. These sessions allow for open dialogue around the spices’ origin, ideal uses, and flavor balance. It’s part cultural education, part flavor science.
The team also regularly visits spice farms to maintain ethical sourcing partnerships, ensuring they’re supporting communities fairly and transparently. In fact, Spiced Craft has helped fund education programs and sustainable farming initiatives in several rural communities where their spices originate.
Behind every jar is a story of craftsmanship, care, and connection. The team doesn’t see spices as a trend—they see them as a way to preserve culture, encourage creativity, and bring people together around the table.
In a world where many food brands are faceless and corporate, Spiced Craft proudly puts people first—celebrating the humans behind the flavor, the hands that harvest the spice, and the cooks who bring it all to life.